28. Though these words have also been addressed to the Prophet (peace be upon him), they are really meant for the chiefs of the Quraish. According to a tradition related by Ibn Abbas, the chiefs of the Quraish would say to the Prophet (peace be upon him) that they considered it below their dignity to sit with such people as Bilal, Suhaib, Ammar, Khabbab, Ibn-Masud and the like who generally remained in his company, and that if he should send them away, they would be willing to attend his meetings in order to learn about his message. At this Allah revealed this verse: And keep yourself whole heartedly content with those who pray to their Lord morning and evening in order to win His approval and do not turn your attention away from them: Do you desire to discard these sincere but poor people so that the chiefs of the Quraish, the well to do people, should come and sit near you? This was meant to warn the chiefs of the Quraish to this effect: Your wealth, your pomp and show of which you are so proud has no value at all in the sight of Allah and His Messenger (peace be upon him). Nay, those poor people are really more worthy in their sight, for they are sincere and always remember Allah. The same was the attitude of the chiefs of Prophet Noah’s (peace be upon him) people, who said: And we also see that none but the meanest and the most shallow of our people have become your followers. Upon this, Noah (peace be upon him) replied: I am not going to drive away those who have believed in me, nor can I say about those whom you disdain that Allah has not bestowed any good on them. (Surah Al-Anbia Ayats 27, 29, (31).
29. That is, do not yield to what he says, nor submit to him, nor fulfill his desire, nor follow his bidding.
30. The original Arabic text may also mean: Who discards the truth, breaks all moral limits and rushes on headlong. But in both cases it comes to this: The one, who is neglectful of Allah and becomes a slave of his lust, inevitably transgresses all limits and becomes a victim of immoderation. Therefore the one who will submit to him, will also follow the same way and wander about in deviation after him.